Urban DesiConvention
A one of its kind multi-day event comprising of a state of the art concert and an interactive conference in the capital of the world curating entertainers and individuals of the South Asian diaspora at the global crossroads of the world.

Urban Desi Con 2020
About the Urban Desi

Leading global South Asian aka Desi artists and creators of the Urban Desi scene perform at a state of the art concert and participate in an interactive conference at the global crossroads of the world – New York City! Entrepreneurs, executives, artists, academics, comedians, filmmakers, producers, and international committee members will be in attendance. Urban Desi Convention 2020 details and further infmoration to be released shortly.

Urban Desi Convention Highlight Video

Past Lineups
Some of our recent performing artists
The PropheC writes and sings his own songs in Punjabi, and his influences range from classic singers to modern age singers. Founded PropheC Productions, an independent international music label. Over 25 million total YouTube views and counting daily. In 2011, he released his debut album ‘Forever,’  which was the top selling world album on iTunes...
Known world-wide as the creator of Punjabi rap, Bohemia is a rapper and a music producer from California. He started his career as a near-novelty, a Desi teenager from California, delivering, hardcore rap music, a style of music which was unheard of at the time. But within a few years he has pretty much reinventing...
UK based artist known for his fusion of contemporary Western sounds, combining soulful R&B with elements of South Asian music. A multi-instrumentalist, capable of playing the guitar, piano, bass, drums and flute, on top of singing and beat-boxing. Signed to India’s biggest record label T-Series. His song “Suit” (2017) along with Guru Randhawa has over...
One of the hottest artists right now from the UK that has made his name all over India with T-Series and the globe with his fans. Zack started his career by ghost-writing for some big names such as Tinie Tempah and Ginuwine. Signed to India’s biggest music label, T-Series and has successfully released some massive...
Samica is a rising Los Angeles based artist, known for her mellow and soulful voice. She’s received acclaim for her popular acoustic covers of both American and South Asian music. She’s done beautiful redentions of Adele, Rihanna, Beyonce as well as Bollywood film music.  
North America’s biggest hip-hop/rap contribution to the Punjabi, Hindi and Urban Desi music industry. Fateh  made his Bollywood debut with the song ‘Lovely’  in the Shah Rukh Khan super hit film ‘Happy New Year’ (2014) He has worked alongside top artists including Dr. Zeus, Jazzy B, Kanika Kapoor, Jus Reign, Amrinder Gill, Jaz Dhami, The...
Jaz Dhami has been providing the scene with both traditional and Urban music for the past decade. Jaz Dhami delivered one of the biggest party anthems of our times alongside Honey Singh in 2012 – ‘High Heels,’ winning the best song at the PTC Awards. He is also the only South Asian artist to have...
One of the most respected and ‘loyal to the game’ rap artists that the Urban Desi scene has both underground and commercially. He has recently released a track featuring Dr. Zeus in a Bollywood film, ‘Kaalakaandi’ starring Saif Ali Khan with popular Hindi vocalist, Neha Bhasin. Songs such as ‘Queen’ (w/ Zack Knight), ‘Poison,’ ‘Signs’...
J Shadow has been awarded the Best DJ at Ahlan Best In Dubai 2013, Masala Awards 2012/2010 and World Top DJs 2012/2011. has emerged to be one of the finest DJs from Dubai, and is currently the resident DJ of the Bollywood nights at People by Crystal and Cirque Le Soir. Over the last few...
Easily, one of the best Punjabi vocalists from North America with a perfect blend of both his roots of India and where he lives in the US. Originally starting as a DJ, he now writes and performs his own tracks gaining an immense loyal fanbase. ‘Rooftop Party’ featuring Mickey Singh and ‘Double Addi’ are two...
Pranna, the innovative music producer, appeared on the South Asian music scene in 2015 and has been dropping hit after hit with his fusion style. His latest album is titled “New Era,” a collaboration with singer Amar Sandhu. Three years in the making, the album has a diverse collection of tracks showcasing Pranna’s ear for...
Kamal Raja was born in Amsterdam (The Netherlands), in January 2011. Tahir Mohamed took Kamal Raja under his wings and signed him to Bollywood-Zone. Kamal Raja’s debut super hit single “No Clue ft Salah Edin”. A hit single that quickly reached all big TV channels and radio stations, such as B4U Music, Zing TV, Sony Television,...
Born in Punjab, raised in New York, Gurkawal Sidhu is a Punjabi vocalist who aims to create an unique niche for himself in the Punjabi music industry by presenting distinct creative projects. Being inspired by likes of Jazzy B, Diljit and Master Saleem who have urbanized Punjabi music yet have managed to keep the roots...
Harinder & Varinder Singh also known as DJ Twinbeatz, are versatile & internationally known DJ’s based out of Chicago, Illinois. Although the twins grew up around a father who had an extensive music library along with being a part-time Bhangra DJ since ’95, they only decided to pursue a career in music at the age of 19. Just...
DJ UpsideDown is a Canadian producer and DJ of Indian descent known for producing for Mickey Singh, Amar Sandhu, Jasmine Walia, Diljit Dosanjh.  He primarily produces EDM, Hip Hop, R&B, Pop and Fusion Music and is influenced by American producers such as Kanye West, Dr Dre, Timbaland and others. DJ UpsideDown’s style of production consists...
Born in India, raised in the United States, Kay V made music his passion at a very young age. After being inspired and involved in the US bhangra competition scene, Kay V decided to pursue his passion as profession. Mostly-self taught singer/song writer, he has only began to scratch the surface of the punjabi music...
Internationally known artists, The Bilz & Kashif from Montreal made their debut in the Canadian music industry in 2006 with their international hit singles,”2 Step Bhangra” and “O Meri Rani – Spanish Fly”. The tracks dominated radio waves across the globe, reaching #4 on the Top 7@7 charts on Toronto’s z103.5FM, placing them one notch above...
DJ Sharad is a house hold name within New York’s South entertainment community. His legendary “All Star” Parties in the 90’s and early 2000’s brought thousands of twenty somethings together to dance to his classic DJ sets consisting of Hip Hop, Dancehall, Classics, currents and of course his signature blend of Urban Desityle of  music....
Urban Punjabi artist, Pavvan, is one of New York’s very own hometown rockstars. He has many notable songs and collaborations, with artists like Pav Dharia. His latest song, Bewafa, with Pav Dharia has gotten over 2 million views within weeks of releasing.  
Peter Madana, originally from Chicago, IL, is a DJ/performer, recording engineer, record producer, and songwriter. Peter’s passion for the art of music drives his persistence to an unimaginable correlation of space & time. The passion for audio has created an eclectic clientele base, including artists such as Lil Jon, Snoop Dogg, Red One, Jay Sean,...
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Free Raffle
Win free prizes like autographed merch, VIP passes, gift cards, and more!
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State of the Art Concert
Interactive Conference
Exclusive Music Launches
Exclusive Pop-Up Shop
Our Gallery
Photos from the conference and concert from previous years.
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